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Lifetree Convergence LimitedCorporate OverviewLifetree Convergence Ltd (CMMI Level 3 Version 1.2 certified company) is a global software company providing IT solutions to manage all customer touch points of a telecom service provider. Our flagship product for Billing/OSS is @Billity, around which are woven integrated applications for Interconnect, E billing, VAS platforms and an integrated Customer Care framework, Concierge.Key PersonnelFinancialsDuring FY07, Lifetree earned revenues of Total Income Rs 548 mn with software products being the Rs 548.19 mn major contributor accounting for 80% share. Revenues from the IT services came in second with 11% share, with the rest coming in from Manpower third party services. Geographically, the Asia 287 Pacific region contributed 77% to the company's revenue during the year.Message from the CEOMr. Atul Chopra on the various growth plans the company is looking at in the near future...Lifetree has been looking at both organic and in-organic growth options. Organically the company is exploring to expand its foot-print in other markets viz. Eastern and Western Europe. Its thrust will be Concierge in the latter. Lifetree has very recently established a Sales Office in this Region. Besides, Managed Services for both own as well as 3rd party Applications, will be a big priority. Concierge is an integrated, device independent framework. It spans POS, Call Centres, the web and mobile Self-care. It maps to the Integrated Customer Care Interface of the eTOMŽ model. This framework works seamlessly with existing BSS / OSS systems. The platform is based on Service Oriented Architecture (SOA) and enables unification of mission critical existing applications leading to better usability. It also supports consolidation of business processes and information from a host of legacy applications. Due to its above features it is considered extremely useful for Telco's in the developed markets wherein the Telco's have invested huge sums in best of breed systems resulting into creating islands of information and are generally averse to big bang change. Lifetree is in a unique position to leverage its domain to offer this interesting proposition. Lifetree has already won its 1st big Managed Services Contract and is on the throes of signing 4-5 new Countries. With the creation of a separate SBU, this will become a highly focused activity. The company is also exploring M&A opportunities to grow in-organically. The focus is to search for companies with Complimentary products but different geographies. Company Overview MDX+ is a value added service (VAS) content management & Lifetree Convergence Ltd (Lifetree) is a global software company distribution platform, which enables targeted content dissemination to consumers across formats like SMS, MMS, Voice and Data. established in the year 2000. It provides Billing and OSS platforms to It targets operators, content providers and enterprises as its communications service providers worldwide. customersSince its inception, Lifetree has focused on applications for Lifetree's Sales and Service portal (CCP) Concierge- acts as a telecommunications service providers. Besides a wide array of in-house single front end for CSRs and other Users. It integrates disparate solutions, Lifetree provides comprehensive services through partnership stand-alone back end systems by providing a Service Oriented & alliance with leading business and technology organisations in the Architecture (SOA) based wrapper around the existing systems to world. Lifetree's software development centres are located at New Delhi provide a consolidated single view of the customer data. and Bangalore. It also has its subsidiaries located at South Africa, UK, Nigeria and India. Lifetree was featured in Nasscom's 100 IT Innovators Services in 2007. As on 31 Jan 2008, Lifetree had an employee base of more than Lifetree specialises in providing Consulting and Managed Services. 320 professionals. These services are delivered by domain specialists and technologists to clients across the world and across verticals. The consulting services Product Portfolio comprises of feasibility studies and assessments; requirements analysis; system specification; hardware sizing; interface design; tuning and Lifetree's product portfolio includes @Billity, Connect@Billity, optimisation; database support and database migration. ZipBill, Zipcare, MDX+ and Concierge. The Managed Services provided to the customer covers Billity- Lifetree' flagship product, it provides end-to-end day-to-day billing operations, system maintenance & support, query converged billing solution that integrates multi-segment billing & fault resolution, supporting business processes, user support & and manages complete customer life cycle in a single platform. training, managing deliverables, business process consultancy and The product can be easily customised and deployed. maintaining QoS. Connect@Billity is an end-to-end solution spanning computation of Partnerships & Alliances interconnect usage charges, invoice generation and reconciliation. It handles domestic and international settlements including voice, Lifetree has developed a comprehensive network of partners and data and content services. alliances that have enabled them to offer end-to-end services, seamless integration and lowest TCO to its clients. The list of alliance & partners ZipBill, an enhanced electronic bill presentment and payment include BEA, IBM, HP, Oracle and a few others globally reputed solution, enables customers to receive their bills either online organisations for various technology & process initiatives. or in the physical format. It also allows customers to perform a customised analysis of their bills. The solution supports multiple Quality & Process Certifications bill outputs and formats in multiple languages. Quality being an important factor in the IT service industry, Lifetree has established, documented, implemented and maintained an effi cient.India's Top IT Companies 2008 quality management system with the necessary in-built mechanism to progressively enhance its effectiveness. The company has received ISO 9001:2000 certification in 2002, followed by CMMi Level 3 certification in 2007. HR InitiativesLifetree has well laid out recruitment, training, mentoring and performance management processes & systems in place. The company also has a unique HR culture that fosters transparency, meritocracy, integrity & team play and also builds competitive professionals who are customer centric and innovative. Some of its recent initiatives in this effort include employee educational sponsorship programmes and a 'profit sharing scheme' to select the best team member of the year.Social InitiativesIn continuity of its commitment to society, Lifetree created 'Lifetree Kids' a project run with the help of an NGO - Scope Plus. The company has taken responsibility for the education of 15 children, mainly girls, from underprivileged families. These children receive a monthly allowance for educational assistance outside regular schooling.ClienteleLifetree offers a wide range of services to its clients from industries namely communications service providers, content aggregators, media & entertainment houses and other enterprises. Some of their esteemed and long-term customers are as follows:International ClientsRecent HappeningsLifetree has successfully deployed Quality & Process Certifications convergent billing system for MTN Uganda. ISO 9001 : 2000 By implementing a converged solution, MTN SEI CMMi Level 3 Uganda will be able to send the subscribers a unified bill for multiple services. During the recently held 3 GSM World Congress in Cape Town, South Africa in November 2007, the company introduced its new solutions offerings which includes: 'Convergent Rating Platform' A unique prepaid/postpaid converged rating platform that allows to launch the true concept of Hybrid subscriber; and 'Service Oriented Billing & Customer care' (@ BillityTM4) A next generation business & operations support systems (OSS/BSS) built on SOA architecture.Lifetree's solutions have been deployed across industries including communication service providers, banks, retailers and media and entertainment companies. We have successfully completed several implementations across markets spanning Asia-Pacific, Middle East, Europe and Africa. Lifetree was incubated by telecom industry stalwarts, Richard Siemens, founder of Hutchison Telecom & Orange and Craig Erlich, the chairman of the GSM Congress. The company is headquartered in New Delhi, with its software development centers in New Delhi and Bangalore. We combine futuristic thinking, reflected in our investments in R&D, with an unwavering focus on excellence in execution and being responsive to our clients. We strongly believe in a collaborative work culture that views clients as partners and employees as key stakeholders Contact AddressLifetree Convergence LimitedDLF Building No-9, Tower-A, 2nd Floor, Phase-III, DLF Cyber City, Gurgaon 122001, Haryana Tel : 91 124 4563200 Fax : 91 124 4563232 Email: sales@lifetreeindia.com Website : www.lifetreeindia.com IndustryLifetree specialises in providing Consulting and Managed Services. These services are delivered by domain specialists and technologists to clients across the world and across verticals. The consulting services comprises of feasibility studies and assessments; requirements analysis; system specifi cation; hardware sizing; interface design; tuning and optimisation; database support and database migration.SpecializationFinancials, International ClientsContact PersonManaging Director & Chief Executive Officer - Atul ChopraLocationsBangalore and DelhiCertificationsISO 9001 : 2000, SEI CMMi Level 3Other AddressesIndia - HQLifetree Convergence Ltd 2nd Floor, DLF Building No.9 Tower A, Phase lll, DLF Cyber City Gurgaon - 122002 Tel : +91 124 4563200 Fax : +91 124 4563232 Bangalore Lifetree Convergence Ltd. # 3540,HAL IInd Stage, Doopanahalli,Indiranagar, Bangalore-560038 Tel: i+91 80 40140600 Fax: +91 80 25203701 South Africa Lifetree Convergence (Pty) Ltd 13 Fredman Drive 8th Floor, Fredman Towers Sandton 2146 South Africa Tel: +27 (0)11 8837171 Fax: +27 (0)11 8837433 Middle East Regional Office Lifetree Convergence Ltd. Dubai Internet City Alpha Building, Office 306 P.O. Box: 500632 Dubai, United Arab Emirates Tel : +971 4 4234977 Fax : +971 4 4234976 |
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